1. Bolino, M. (1999). Citizenship and Impression Management: Good Soldiers or Good Actors? The Academy of Management Review, 24(1), p. 82–98. https://doi.org/10.2307/259038

This article proposes a goal-driven theory of impression management. It is a crucial theory for my keyword “perception.” Citizens’ performance can be changed from three dimensions to influence. Bolino points out that citizenship and impression management are mutually influenced and shaped. Understanding the underlying drivers of impression management on individual behavior is critical to managing an organization.

2. Chen, H., Chan-Olmsted, S., Kim, J., & Mayor Sanabria, I. (2022). Consumers’ perception on artificial intelligence applications in marketing communication. Qualitative Market Research, 25(1), 125–142. https://doi.org/10.1108/QMR-03-2021-0040

Chen et al. conducted a qualitative perspective on the practical application of AI in Marketing Communication. The practice interview research method they applied in the article has a targeted inspiration for my keyword research field. For example, how to formulate interview questions related to the research questions, how to design to ask valuable information, how to deal with and classify the different answers of the interviewees during the interview, etc.

3. Chiu, C.-M., Hsu, M.-H., & Wang, E. T. G. (2006). Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories. DECISION SUPPORT SYSTEMS, 42(3), p. 1872–1888. https://doi.org/10.1016/j.dss.2006.04.001

This paper investigates whether people’s motivation to share knowledge in virtual communities follows a pattern. And connect it with Social Cognitive Theory and the Social Capital Theory, or what users perceive that drives them to share knowledge in virtual communities. Perception plays a key role in it.

4. Chor, D. (2010). Unpacking sources of comparative advantage: A quantitative approach. Journal of International Economics, 82(2), 152–167. https://doi.org/10.1016/j.jinteco.2010.07.004

This article on quantitative research in economics gave me an excellent example of a quantitative perspective. From it, I can learn how Chor starts from the research question, designs the framework, and finally arrives at the precise answers. It gave me a practical idea of the advantages of quantitative research and preliminary thoughts on how to present my keyword research quantitatively.

5. de Lange, F. P., Heilbron, M., & Kok, P. (2018). How Do Expectations Shape Perception? Trends in Cognitive Sciences, 22(9), p. 764–779. https://doi.org/10.1016/j.tics.2018.06.002

From a neuroscience perspective, this article illustrates how perception is seen in cognitive science as a consequence of being extremely dependent on prediction. The authors believe that the world follows rules, and it is not difficult to predict the development of future situations with prior knowledge. Therefore, the communicator will complete his perception based on this prediction.

6. Fergusson, D. M., & Boden, J. M. (2015). Exploring issues arising from survey non-response. Addiction (Abingdon, England), 110(9), 1513–1514. https://doi.org/10.1111/add.12968

This essay forms the basis for one of my research questions, “What will be the best’ boost’ to ask customers to finish a survey to improve marketing strategies?” Although when conducting academic research, researchers can control their sample size. However, for customer perception, non-response often represents the majority. It will be a massive hurdle for merchants to understand their audience and marketing strategies.

7. Fleming, J. H., & Darley, J. M. (1991). Mixed messages: The multiple audience problem and strategic communication. Social Cognition, 9(1), p. 25-46. doi:https://doi.org/10.1521/soco.1991.9.1.25

The dissemination process is the joint action of the disseminator and the audience. Therefore, when the communicator acts strategically to control the audience’s perception, the information the audience receives is likely to be very different from what the communicator expected. Therefore, in strategic communication, the problem of the audience’s unexpected perception always exists.

8. Gallagher, S. (2008). Direct perception in the intersubjective context. Consciousness and Cognition, 17(2), p. 535–543. https://doi.org/10.1016/j.concog.2008.03.003

This article stands on the opposite side of Social Cognitive Theory. The authors believe that the process of people learning from human interaction should not be summed up in one word, “perception,” which should involve more detailed scientific explanations, such as cultural and neurological aspects.

9. Hansson, P., Backonja, M., & Bouhassira, D. (2007). Usefulness and limitations of quantitative sensory testing: Clinical and research application in neuropathic pain states. Pain (Amsterdam), 129(3), 256–259. https://doi.org/10.1016/j.pain.2007.03.030success.

Because my keyword is perception, the scope of my research is customer perception, focusing on the audience’s “feeling” for specific things. This article is a quantitative study on clinical neuropathic pain, which is a targeted inspiration for my keyword research. Moreover, it also reveals some limitations of using quantitative perspectives in the perceptual domain.

10. Haryanto, J., Kashif, M., Moutinho, L., & Pasharibu, Y. (2017). What if the future never comes? Understanding consumer perceptions of future anticipatory efforts of brands. Asia Pacific Journal of Marketing and Logistics, 29(3), 669–685. https://doi.org/10.1108/APJML-01-2016-0010

Haryanto et al. upgraded the ethnographic research approach in customer perception to adapt it to the digital field. It perfectly matches my keyword research. I realized that the existence of social media had subverted traditional ethnography, and I could have some new direction for conducting my keyword research.

11. Holliman, G., & Rowley, J. (2014). Business to business digital content marketing: marketers’ perceptions of best practice. Journal of Research in Interactive Marketing, 8(4), 269–293. https://doi.org/10.1108/JRIM-02-2014-0013

This article laid the foundation for my keyword research. The audience’s perception of marketing content in digital commerce can significantly affect their purchase intention. This article builds my confidence in the importance and meaningfulness of my keyword research.

12. Hulland, J., Baumgartner, H., & Smith, K. M. (2018). Marketing survey research best practices: evidence and recommendations from a review of JAMS articles. Journal of the Academy of Marketing Science, 46(1), 92–108. https://doi.org/10.1007/s11747-017-0532-y

This article gave me a brief idea of basic suggestions in the field of my keyword research. In this field, customer perception also belongs to marketing research. Also, my research questions involve surveys. It leads me to the right track.

13. Khan, S. R., & Javed, U. (2018). Ethical Leadership and Impression Management in Educational Institutions. Pakistan Journal of Social and Clinical Psychology, 16(1), p. 51–56.

The article mentions a theory similar to impression management theory: self-presentation theory. The authors believe self-presentation is also a form of impression management that evolved in response to social development. It could be the intention of controlling other’s perceptions.

14. Lin, H.-C., & Chang, C.-M. (2018). What motivates health information exchange in social media? The roles of the social cognitive theory and perceived interactivity. Information & Management, 55(6), p. 771–780. https://doi.org/10.1016/j.im.2018.03.006

Based on Social Cognitive Theory, this article argues that the positive impact of social media on people cannot be underestimated. The interaction between people and information can effectively shape a set of health management models for people based on their perceptions.

15. Loss, J., Lindacher, V., & Curbach, J. (2014). Do Social Networking Sites Enhance the Attractiveness of Risky Health Behavior? Impression Management in Adolescents’ Communication on Facebook and its Ethical Implications. Public Health Ethics, 7(1), p. 5–16. https://doi.org/10.1093/phe/pht028

Excessive impression management on social media has a negative impact on mentally immature adolescents. The article, centered on Facebook, argues that impression management may induce risky health behavior in adolescents and involves ethical implications.

16. Lu, X., Zhou, H., & Chen, S. (2019). Facilitate Knowledge Sharing by Leading Ethically: the Role of Organizational Concern and Impression Management Climate. Journal of Business and Psychology, 34(4), p. 539–553. https://doi.org/10.1007/s10869-018-9555-8

This article mentions an interesting point related to my keyword: in an organization, the impression created by the leadership is very likely to contradict the organization’s climate. If the management of organizational influence on the leading side is further strengthened, it may be considered unethical behavior.

17. Ma, L., & McLean Parks, J. (2012). Your Good Name: The Relationship Between Perceived Reputational Risk and Acceptability of Negotiation Tactics. Journal of Business Ethics, 106(2), p. 161–175. https://doi.org/10.1007/s10551-011-0987-6

This article reviews impression management theory but, at the same time, focuses on the incomparable importance of reputational risk in impression management. Actors who perceive reputational risk change their course of action. However, such behavior is partly unacceptable.

18. Peterwerth, N. H., Halek, M., & Schäfers, R. (2022). Intrapartum risk perception–A qualitative exploration of factors affecting the risk perception of midwives and obstetricians in the clinical setting. Midwifery, 106, 103234–103234. https://doi.org/10.1016/j.midw.2021.103234

This article is closely related to my keyword perception. It mentions one of the advantages of qualitative research methods. Through long-term and multiple interviews, researchers can get in-depth and authentic answers, much more detailed than the information obtained by the quantitative survey research method. In particular, this research is related to my keywords, making its discussion a solid reference for constructing my keyword research.

19. Leibtag, A. (2014). The digital crown : winning at content on the web (1st edition). Morgan Kauffmann is an imprint of Elsevier. https://wrlc-gu.primo.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=25473446430004111&institutionId=4111&customerId=4100&VE=true

This book gave me a basic definition of content marketing and its importance in today’s digital business. The discussion in this book provides the basis for my keyword research questions.

20. Yunus, N. A., olde Hartman, T., Lucassen, P., Barton, C., Russell, G., Altun, A., & Sturgiss, E.   (2022). Reporting of the Translation Process in Qualitative Health Research: A Neglected Importance. International Journal of Qualitative Methods, 21. https://doi.org/10.1177/16094069221145282

Yunus et al. use a research article to express a major obstacle to qualitative research: the different meanings languages express cannot be united; the true meaning of original research may distort during translation. I think this is especially important for my keyword research. When using a qualitative perspective, I may rely heavily on using words to express the sample’s “feeling” about specific things. On the other hand, my native language is not English. It will make me pay attention to wording and expression when conducting qualitative research on perception.